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How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett USA: Cigarette Brands Tobacco Insider USA: Popular Cigarette Brands Tobacco Insider Plain cigarette packs to hit shelves as 'best in the world' regulations kick in CBC News
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