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The campaign used an aggressive, asymmetric earned and paid media strategy that reframed the issue as both a public health and racial justice fight, directly calling out the tobacco industrys targeted marketing to communities of color

The new rates are shown in the following chart and are described in more detail below

Some of the batteries may have originally been made by reputable manufacturers who identified them as substandard and labeled them as such, intending that they be used only in applications for which fire is not a pressing problem

Efforts to fight the law in court have failed, and the battle has since shifted to Albany, where it remains a hotly debated issue by state legislators