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It might not sound surprising that stark health warning stood out more, and had a more significant impact, on plain packets, but the researchers say their evidence adds support to the idea that the government should force the tobacco industry to dump decorative packaging

At first glance, this may sound like classic corporate rhetoric, yet it contains a core of truth: Italian tobacco products of this kind genuinely thrive on the connection between tradition and the present

After completing the primary task, participants are given a multiple-choice subtest assessing retrospective recognition (e.g., When I gave you a red pen, were you supposed to 1) sign your name, 2) write your date of birth, or 3) take it home with you?)