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In 1929, Lucky Strike claimed "many prominent athletes smoke Luckies all day long with no harmful effects to wind or physical condition." In the 1950s, Camel used Hank Aaron (pictured) to sell cigarettes

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2 References The Marketing of Menthol Cigarettes in the United States: Population, Messages, and Channels (2004) Menthol and Cigarettes -- California Department of Public Health (2017) Targeting and Disparities Big Tobacco continues to target particular groups with marketing for menthol products: African Americans, LGBTQ folks, and youth and young adults

So, sourcing materials responsibly helps you create eco-friendly packaging for an ethical brand image